TREC-Approved Elective · 3 CE Hours
MLS Power Prospecting for REALTORS®
Listings, Data & Market Intelligence. Read a listing's real history, turn public records into a lawful farm list, and follow the outreach rules that govern what you do with it, demonstrated live in FlexMLS.
Why this class
Prospect with data you already have, and the rules that come with it
Mailing a whole zip code is expensive and mostly wasted. This class covers the listing side of the MLS: finding the owners most likely to list, building the list lawfully, and reaching them without breaking a calling, texting or advertising rule.
Read the listing diary
Cumulative versus agent days on market, original list price, price changes, and what a fall-through usually signals.
Public records into intelligence
Owner mailing addresses, sales and mortgage history, parcel maps, and where your advice ends and the lender's or attorney's begins.
A farm list built lawfully
Filter by geography, ownership tenure, property type and absentee status, using business facts, never protected characteristics.
Outreach that stays compliant
Do-Not-Call, TCPA, CAN-SPAM and Article 16 of the Code of Ethics, channel by channel, before any campaign goes out.
The 3-hour agenda
Eight modules, laptops open
You build along in your own MLS and public-record tool while we demonstrate in FlexMLS and CRS Data.
1 · The $2,000 postcard problem
Why targeting likely sellers beats blanketing a zip code, and what relevance does to your response rate.
2 · Custom views & DOM forensics
A view that surfaces the signal, sorting by cumulative days on market, and spotting an address altered to reset the clock.
3 · Public-record property intelligence
Tax records, absentee owners, parcel patterns, and why a boundary on a phone app is never a survey.
4 · Building and exporting a farm
Geography, tenure, type and absentee filters, then a CSV with owner mailing addresses, handled like client data.
5 · The outreach rulebooks
Do-Not-Call, TCPA, CAN-SPAM and Article 16. What each covers, and when to mail instead.
6 · Reverse prospecting
Reach the agents whose buyers match your listing in about 90 seconds, on a cadence you can tell your sellers about.
7 · Market intelligence & AI
Compare your farm to past markets, build a sourced and dated listing sentence, and verify AI answers against the MLS record.
8 · Your 30-day launch plan
Foundation, build and check, launch, measure. Send me your exported row count and sourced sentence for feedback.
You leave with: a Farm Selection Worksheet, a Compliant Outreach Checklist, a 30-Day Prospecting Launch Plan, and a student resource page with the slides, click paths and a mailing cost calculator.
Live on Zoom
Upcoming dates
| Date | Time | Hours | |
|---|---|---|---|
| Tue · Nov 24 | 12:30 to 3:30 PM ET | 3 CE | Register · $49 |
Take it with MLS Mastery for REALTORS® on Nov 17, the buyer side of the MLS. The two don't overlap, and neither is a prerequisite for the other.
Want this class for your association? Book a class, in person or on Zoom.
Good to know
Class questions
Does this class count for CE credit?
Yes. It's approved by the Tennessee Real Estate Commission for 3 elective continuing education hours. Attendance is verified during the live class, and your hours are reported to CE Broker for you.
Is this a FlexMLS software class?
No. The class teaches MLS principles and the compliance duties that govern them. FlexMLS is the demonstration platform, not the subject, so the habits carry over to any MLS.
Do I need my own MLS login?
It helps. You'll get the most out of class by building along in your own MLS, but you can follow the demonstrations without one.
Is this legal advice on calling and texting rules?
No. The class teaches the outreach rules as they apply to real estate prospecting so you know what to check. Always confirm the current federal rule, the current Tennessee rule and your broker's policy before a phone or text campaign.
Do I need my camera on?
Yes. CE credit requires verified attendance, so plan to keep your camera on and follow the participation requirements we send before class.
Can you teach this for our association?
Yes, in person or on Zoom. TREC doesn't allow CE classes to be held inside a brokerage office, so in-person classes run at an association or other neutral venue. Request a class.
From TN agents
What agents say about Home Star classes
★★★★★"This was an incredible, very good use of my time! Thank you, Matthew — you're a rockstar!"
★★★★★"The Tech Tools course changed the way I do business for the better! Definitely made my life easier and highly recommend."